Car buyer preferences are shifting toward more online research, and 83% of consumers today want to complete at least one automotive purchase activity online, according to the Cox Automotive 2017 Future of Digital Retail study.
As dealers move toward a digitized customer lifecycle that encompasses advertising, purchasing, servicing and financing, customers expect a seamless transition from online to in-store.
The F&I process is ripe for digitization. When customers have the option to begin to structure their deal online, their satisfaction increases, along with the dealership’s revenue and profits.
A recent Cox Automotive and PwC survey found that 63% of dealers saw the biggest ROI from digitizing their sales and F&I process.
Learn more about bringing F&I into the digital world in this F&I and Showroom article by Cheryl Miller, Vice President and General Manager of Dealertrack F&I Solutions.
