Mastering the art of selling cars—and remaining profitable while doing so—has been the goal for auto retailers for over a century. But a fairly recent trend of too much data, and knowing how to…
Drive to Success: Build a Brand Story Worthy of Advocacy
A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging…
Destination: Success – A Guide to Profitability
The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be…
Drive to Success: Measuring Customer Lifetime Value
Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And…
Industry News Roundup: 9/20/19
Our latest news roundup from Dealertrack addresses best practices for the F&I office, a heads-up about the next generation of auto buyers, and an update on the state of the economy and the automotive…
3 Ways Easy-to-Learn Technology is Good For Your Business
Technology changes every day and, often, businesses have a difficult time keeping up. When your dealership falls behind the technology curve, it’s painfully obvious. Auto dealers, famously, tend to hang onto old technology. While…
The Recipe for Funding Auto Dealers Faster
The old saying is that too many cooks spoil the broth. But when it comes to finding ways for lenders to handle large volumes of paper contracts until the auto industry fully transitions to…
Drive to Success: Service Lane Optimization Solutions
The issue of margin compression has shifted from “solution” to “management” recently, as dealers are now finding ways to live with the conundrum, rather than look for an outright fix. For most dealers, the…
Are You Losing Money Across Your Operation?
This article originally appeared on Digital Dealer here. Just like we run our homes and our lives, we run our businesses by our calendars. It keeps us on track, organized, and efficient. However, the…
Drive to Success: Fight Margin Compression with Improved Operational Efficiency
Auto dealers have heard it again and again: People are buying cars, yet margin compression continues to chip away at dealership profits. In some cases, dealers are selling automobiles at a loss! Could a…
Four Keys to a Successful DMS Switch
Upgrading your Dealer Management System (DMS) is a must-do. But, just like other franchise dealerships, you may postpone this important upgrade for many reasons. And it makes sense—who wants to introduce fear, change, and…
Choose Your Own (DMS) Adventure
Choosing a new Dealer Management System (DMS) is a BIG decision. It impacts everything within your dealership. Your staff will need to learn how to use it, you’ll need to devote serious time to…
