Are you turning customers into brand advocates with your new digital retailing program? It may have been easier when you could meet face to face, but the rules have changed. Connecting to your customers…
Drive to Success: Brand Loyalty and the Power of Being Purpose-driven
Think back to your very first car. Your first set of wheels may not have been pretty, but what it represented was much more powerful. What story did it tell about you? How did…
Drive to Success: Build a Brand Story Worthy of Advocacy
A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging…
