Every automotive dealership is going to do what it can to offer great deals and customer service today. It simply has to. But, there’s more that can be done to set your dealership apart.…
Drive to Success: Build Customer Advocacy at Your Dealership
What’s really driving business at your auto dealership? Fantastic salespeople? Great deals? What about reviews, word of mouth, and online testimonials of your biggest supporters and advocates? If you’re not paying attention to that…
Drive to Success: Customer Advocacy
Customer advocates are a powerful profit-maximizing tool for your dealership. Loyal customers can be your strongest sales representatives through spreading the word about your dealership’s reputation. Potential customers tend to trust their family and friends the most when deciding where to buy a car. For this reason, your dealership should take any steps necessary to gain more customer advocates and retain loyal customers.
