Savvy dealers are catering to consumer demand for a transparent, convenient and simple sales experience.
The Funnel is a Shot Glass
Thanks to digital technology, car shoppers are using more points of research — including dealer websites — to get to the source of the most accurate and timely information possible. It’s one of the driving forces behind consumer demand for transparency and accessibility.
40 percent or more of your website traffic comes from mobile. Are you ready?
When it comes to car shoppers, many are actually using a smartphone, or tablet, to visit your site, search inventory and conduct those all-important first purchase steps. In fact, according to traffic on the Dealer.com network, more than 40 percent of visits to dealership websites come from mobile devices.
