Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And…
3 Ways Easy-to-Learn Technology is Good For Your Business
Technology changes every day and, often, businesses have a difficult time keeping up. When your dealership falls behind the technology curve, it’s painfully obvious. Auto dealers, famously, tend to hang onto old technology. While…
Drive to Success: Service Lane Optimization Solutions
The issue of margin compression has shifted from “solution” to “management” recently, as dealers are now finding ways to live with the conundrum, rather than look for an outright fix. For most dealers, the…
Are You Losing Money Across Your Operation?
This article originally appeared on Digital Dealer here. Just like we run our homes and our lives, we run our businesses by our calendars. It keeps us on track, organized, and efficient. However, the…
Drive to Success: Fight Margin Compression with Improved Operational Efficiency
Auto dealers have heard it again and again: People are buying cars, yet margin compression continues to chip away at dealership profits. In some cases, dealers are selling automobiles at a loss! Could a…
Four Keys to a Successful DMS Switch
Upgrading your Dealer Management System (DMS) is a must-do. But, just like other franchise dealerships, you may postpone this important upgrade for many reasons. And it makes sense—who wants to introduce fear, change, and…
Drive to Success: The Future of F&I
Welcome to the age of the “empowered customer.” Car buyers are doing their homework, and that includes research on financing and insurance, well before they visit your dealership. They need more than a good…
Auto Dealership Staffing Struggles
Employee turnover is rampant in the automotive industry, and staffing problems are a money problem. Discover resources that help you smash through hiring obstacles at your dealership.
Next Generation of Dealers Wants to Hold onto Dad’s Legacy, Not His DMS
This article originally appeared on CBT Automotive Network here. For some auto dealers, Father’s Day is more than an opportunity to celebrate Dad. It’s a chance to celebrate the man who brought them into…
Drive to Success: Digital Retailing for Dealers 101
Automotive dealers looking to battle margin compression, reach more customers, and grow their online presence must optimize their digital retailing strategy. But what exactly is digital retailing, and what is the best method for…
Top Technology Challenges for Dealerships
When Susan Moll, Sr. Director of Field Services for Cox Auto, sat down with the team at Jim Browne Auto Group, it was clear they were struggling with their technology investments. The dealership group,…
Drive to Success: The Millennial Mindset Impacts Auto Ownership
Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto dealers. You…
