Dealers made big changes to their business at record pace last year. Yet, with so much progress taking place, it’s surprising to learn the industry still suffers from a lack of diversity and inclusion.…
Drive to Success: A Holistic Approach to Digital Change Management
The phrase ‘change management’ is a loaded statement. After a year of rapid digital tool adoption, your dealership has shifted focus and designed new strategies to reach your goals, improve the customer experience,…
Destination: Success – An Opportunity for Optimization
Dealers in the last twelve months have proved they’re no stranger to adaptation. When it comes to rebuilding or reimagining their business operations, those working in the automotive industry take it in stride. But…
Drive to Success: The New Era of Data Optimization is Here
The words “Big Data” are about to become your go-to mantra for 2021. While the last twelve months may have seen a huge shift in digitization, online service offerings, and a restructure of your…
Drive to Success: Dealers Go Social to Connect with Buyers
With dealers adopting new digital tools and services during the pandemic, a new virtual model of the dealership was born. But, the pandemic not only shifted the way dealers and their staff catered to…
Drive to Success: Digital Adoption Shifts the Post-Pandemic Experience
A rapid adoption of digital tools and processes was the make-it-or-break-it reality for the last twelve months. Dealerships without a solid digital foundation already were forced to overhaul the entire shopping, buying, and servicing…
Drive to Success: Dealers Implement Digital Retailing at Record Pace
If the lessons of 2020 did one thing, they certainly dispelled the myth that the automotive industry is slow to change. Dealers have adopted new, digital retailing tools at a rapid pace, ushering in…
Drive to Success: Profit-driven Technology is Here to Stay
Profit-driven technology is making it easier than ever to help people buy, sell, and own a car. Investing in technology is simply a must-do. And tools that improve the process get better every day.…
Destination: Success – Be Ready for New Market Opportunities
The events of the past year have changed and challenged the automotive industry. In the course of one year, you went through more change than the last ten. While fighting margin compression was a…
Drive to Success: Brand Advocacy in Digital Retail
Are you turning customers into brand advocates with your new digital retailing program? It may have been easier when you could meet face to face, but the rules have changed. Connecting to your customers…
Drive to Success: Use Digital Retailing to Build Lifelong Customer Relationships
Customers have more power and more information at their fingertips than any time in history. This fact used to feel like a threat to the traditional brick and mortar business model. But, with the…
Drive to Success: Optimizing the Digitized Service Lane
Dealerships are still undergoing massive changes from the digitization process of 2020—and rightly so. Two out of three buyers want to complete 100% of the sales process online (according to a Cox Auto Sentiment…
