Customer advocates are a powerful profit-maximizing tool for your dealership. Loyal customers can be your strongest sales representatives through spreading the word about your dealership’s reputation. Potential customers tend to trust their family and friends the most when deciding where to buy a car. For this reason, your dealership should take any steps necessary to gain more customer advocates and retain loyal customers.
Drive to Success: Employee Training & Development
Developing skillful employees will only make your dealership stronger and more successful. Proper training will allow your teams to hire and retain top talent. Stay up to date on the different technologies and expectations of millennials entering the workforce to ensure your dealership provides the development talented team members are looking for.
Drive to Success: Combat Margin Compression
Dealerships face shrinking margins today more than they have in the past. There are many new ways to sale cars, but in order to avoid margin compression, dealerships should invest time and money into selling cars more efficiently. Try changing your sales processes, scrutinizing the revenues and costs from each of your departments, and increasing the speed of used car sales.
Drive to Success: Technology to Drive Profits
Technology can improve customer service, marketing strategies, dealership operations, and drive up profits. In an increasingly digital world your dealership should get the most out of its technology and put it to proper use. After all, innovative technologies make auto dealers’ jobs easier.
Drive to Success: Women in Auto
In today’s world dealerships tend to be male dominated. However, there are considerable returns dealerships can receive by investing in a woman’s experience working in the auto industry. Women make up nearly 80% of car-buying decisions, and most women prefer to speak with a car saleswoman.
Drive to Success: Selling to Women
Women are becoming a more powerful demographic in dealerships. Providing women with a helpful experience both online and in store will help your dealership sell more cars to women. After all, women control nearly 85% of car buying decisions.
Drive to Success: Fixed Ops
If you haven’t already, it’s time increase revenue with your Fixed Ops department. Read why experts suggest you drive customers to the service lane and how to do it.
Drive to Success: Retain Customers
Developing customer retention strategies can maximize your dealership’s profits. Dealerships should focus on retaining loyal customers just as much as they focus on acquiring new customers. Loyal customers will communicate the benefits of buying from your dealership within their circle, return when they are ready to purchase a new car, and will bring service to your fixed ops department.
Drive to Success: Hiring Millennials
The Millennial generation is entering the workforce. In this week’s Drive to Success you will learn how to attract their skill set to benefit your dealership operations.
Drive to Success: Selling to Millennials
Millennials make up a large portion of today’s car buyers. Experts from Automotive News, WardsAuto, Entrepreneur, CBT Automotive Network, and Business Insider offer insights on how to sell to this new generation of car buyers.
Drive to Success: Digital Retailing
Consumers prefer to buy and sell cars online. This week’s Drive to Success focuses on how you can create a strong online presence for your dealership.
Drive to Success: Hire and Retain Top Talent
Hiring and retaining talent is one of the automotive industry’s biggest challenges. This week’s Drive to Success gives you an inside look into what others are doing to combat the challenge.
