Welcome back to Drive to Success, our roundup series of trending topics and stories hand-picked to help you navigate the path to profitability. You spent last year battling unprecedented challenges like lockdowns, never-before-seen safety…
Drive to Success: Resilience in a Post-COVID-19 World
As America makes plans to go back to work in a post-lockdown society, it will be the automotive industry that leads the way. This week, as dealerships reopen their doors and more than one-hundred…
Drive to Success: The Road to Recovery
A series of unprecedented challenges is forcing the auto industry to revolutionize its strategies, redefine goals, and adapt seemingly overnight. The digital transformation taking place, however, was long overdue. As dealers figure out how…
Drive to Success: Thinking Beyond the Showroom
Our partners in the industry are finding new ways to ensure their future success by meeting the needs of their customers faster, safer, and online. It’s never been more important to think beyond the…
Drive to Success: Measuring your Technology Investments
Technology drives everything in the automotive industry. From reaching customers faster to optimizing the efficiency of your business, dealers rely on smart technology every minute, every day. Yet, many key stakeholders have trouble rationalizing…
Drive to Success: Is Your Dealership’s IT in the Dark Ages?
Modern Automotive Dealerships will do almost anything to earn the trust of today’s tech-savvy buyer, from using data-driven ad targeting to implementing AI and chatbots on their web presence. In a recent study, researchers…
Drive to Success: Creating Brand Fanatics
Who do auto dealers love? Their loyal customers. But how do dealerships build better loyalty, develop emotional connections during the buying process, and establish brand recognition that turns happy customers into actual, rabid fanatics?…
Destination: Success | Today’s Automotive Buyer
These times, they are a-changin’. And today’s automotive buyer—the mystery that they are—is as enigmatic as ever. Millennials are all grown up (and spending more than any other generation in U.S. history). The way…
Drive to Success: Consolidation Woes Leave No Room for the Little Guy
Among the many key issues automotive dealers have tackled in the past decade—the Great Recession, Margin Compression, Staffing Struggles—a new challenger has emerged. Fueled by digital disruption and the changing habits of consumers, small…
Drive to Success: Margin Compression Just One of Many Challenges for Dealers
While shrinking margins continue to plague dealers year over year, a new set of challenges is weighing heavily on the modern franchise dealership. With growing technology costs, privacy concerns, and changing buyer habits and…
Drive to Success: Is Your Service Lane ‘Smart?’
Your dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this.…
Drive to Success: Technology and Your Lifelong Customers
When it comes to dealership success factors, size matters. In fact, small to mid-sized dealers are frequently selling to larger dealer groups at a higher rate each year (according to some sources). Yet, access…
