I’d like to add you to my social network! Please accept my friend request. Do you want to follow this brand? You’re familiar with social media, obviously, but social media advertising for your auto…
Drive to Success: Finding Success in Your F&I Goals
Your F&I department is where the money and the magic happen. Building long-term customer relationships, establishing retention, and setting up your business for success can all be achieved. But meeting your objectives—and maintaining a…
Drive to Success: Brand Loyalty and the Power of Being Purpose-driven
Think back to your very first car. Your first set of wheels may not have been pretty, but what it represented was much more powerful. What story did it tell about you? How did…
Destination: Success—People, Priorities, and Programs
Dealerships who invest in their people, win. That’s simple. The facts behind that statement tend to go a little deeper, however. When a dealer considers the time, strategy, and investment behind people management, there’s…
Drive to Success: New Trends in Digital Retailing
It’s no secret: car buyers are shopping online. Unless you’ve been ignoring the news (for the past 10 years), and missed the trends in digital retailing, you’ve seen a major shift in the way…
Drive to Success: How Millennials Are Changing the Market
Mastering the millennial market doesn’t have to be a mystery. The generation born from the “Boomers,” in between the eighties and nineties, is now entering their thirties and forties. They’re also the primary contributors…
Drive to Success: Auto Tech Trends to Watch in 2020
Automotive technology trends have become increasingly innovative in the last 18 months. Driving this innovation are technologies such as Artificial Intelligence (AI), Machine Learning, and Electronic Vehicle Technology (EV)—just to name a few. The…
Drive to Success: Corporate Citizenship and Responsibility Strategies for 2020
As your dealership builds its strategy for the new year and plans a solid strategy for a successful and profitable future, don’t neglect the impact that a healthy and robust Corporate Social Responsibility Program…
Drive to Success: Profitability and the Role of Employee Engagement
Happy employees drive more than your dealership’s culture. According to Cox Automotive’s 2019 Dealership Staffing Study, employee engagement drives dealership profitability, your likelihood of success, and team productivity. So…how’s that employee engagement program coming…
Drive to Success: Onboarding Results in More Efficient Dealerships
Searching for the perfect candidates to fill the roles at your dealership is a time consuming process. And churn within the auto industry can result in lost revenue. Yet, many managers overlook onboarding and…
Destination: Success – Navigate Digital Disruption
There’s never been a more exciting time to work in the automotive industry. But, let’s be honest, Digital Disruption is…disruptive. Average dealers still struggle with issues like growing margins, change management, talent acquisition, and…
Drive to Success: Build a Diversity and Inclusion Strategy That Aligns With Your Values
The true value of a Diversity and Inclusion initiative or program can’t be fully recognized until you align it with an actionable strategy that aligns with your dealership’s values. And, when it does, the…
