The bad news about most of the F&I process at many dealerships is that, generally speaking, it stinks. The good news? It’s your best chance to wow your customers when it doesn’t. And now,…
Drive to Success: Improve your Digital Retail Strategy in 2019
It’s time for an upgrade. And, no, you can’t put this off any longer. Your auto dealership’s future success depends on your digital retail strategy. Specifically, how you plan to interact with future car…
Drive to Success: Meet The Millennial Car Buyer
Are you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to…
Drive to Success: The Human Touch of a Successful Sales Team
The automotive industry is experiencing a digital shift with more technology, faster apps, and new ways to search and shop. But, standing at the frontline of your dealership—the crucial “human touch” that keeps your…
Drive to Success: Change happens. Success is intentional.
Change happens. New technologies, shifts in buying habits, and brand new options for the way the public uses cars are all impacting the automotive industry. Dealership principal owners and general managers know that change…
Drive to Success: Navigate Technology Change at Your Dealership
Automotive dealers know better than to remain stagnate in today’s business landscape where change is constant, innovations in technology are rampant, and “dinosaur” dealerships are at risk of becoming extinct. But, implementing new technology…
Drive to Success: Mobility, the Future, and Your Dealership
Unless your dealership has been hiding under a rock, you’ve probably heard “mobility” referenced more times than you can count. But, dealers are savvy. The automotive industry has experienced change—constant change—since the days of…
Drive to Success: Game-Changing Technology For Better Profits
Technology is a game-changer for the automotive industry. Improved customer data insights and the ability to offer more transparency has improved the relationships your sales associates build. And accessing information about price, offers, care…
Drive to Success: Trailblazing Women in Automotive
Even though women are buying around half the cars sold each year, a mere 18.6 percent of jobs in the automotive industry are held by women. Worse still? Overwhelming biases, gender barriers, and old-school…
Drive to Success: Build Customer Advocacy at Your Dealership
What’s really driving business at your auto dealership? Fantastic salespeople? Great deals? What about reviews, word of mouth, and online testimonials of your biggest supporters and advocates? If you’re not paying attention to that…
Drive to Success: Better Customer Experience for the Long Haul
Buying a car is an emotional experience, an expensive process, and one of the biggest financial transactions most consumers will make in any given year. While customer expectations and buying habits are shifting, one…
Drive to Success: The Service Lane That Pays Back
Is your auto dealership’s service department generating at least half of your gross profit? It should be. But, service centers need the right mix of customer support, transparency, technology, speed and efficiency, and loyalty…
