Customers have more power and more information at their fingertips than any time in history. This fact used to feel like a threat to the traditional brick and mortar business model. But, with the…
Drive to Success: Technology and Your Lifelong Customers
When it comes to dealership success factors, size matters. In fact, small to mid-sized dealers are frequently selling to larger dealer groups at a higher rate each year (according to some sources). Yet, access…
Drive to Success: Measuring Customer Lifetime Value
Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And…
