Changing technology at your automotive dealership has the potential to disrupt your day-to-day workflow, wreak havoc on morale, and halt sales with unknown amounts of “downtime.” In short, it’s not a light decision. But, finding the right Dealer Management System (DMS) is worth it in the long run. Fortunately, Dealertrack DMS installs 40 dealership’s a month with a trusted, professional team of experts. And we build on everything we do with feedback from our partners by establishing long-lasting relationships with the dealerships who grow with us. Just check out these success stories from three outstanding dealers and discover three success factors for a smooth installation at your dealership:
Standardizing Your Processes.
As dealerships grow and expand, acquisitions are common. Yet, bringing a new dealership into your business group often includes adopting old, legacy software systems, unique processes, and dramatically different management styles. When Goode Motor Group began growing rapidly, they needed to find a single, easy-to-use DMS provider they could rely on. With Dealertrack’s proven record for fast, easy transitions, staying on one DMS system company-wide, and across all locations, made analyzing data, training staff, and optimizing their growth plan much easier.
Read about Goode Motor Group’s success here.
Partners. Not Vendors.
When it comes to something as significant as switching your dealership to a new DMS, your provider should be as invested as you are. When Crestmont Cadillac made the switch to Dealertrack from their former provider of 35 years, the anxiety about the change was understandable. Building trust is no easy factor, but having a project champion—someone who believes in the change and communicates the mission from the top of the organization, down—can make a big difference. On Dealertrack’s end, the installation team was committed to being on-site for five full weeks prior to the change to ensure that each team member had the training needed to feel confident and comfortable.
Watch Crestmont Cadillac’s story here.
Ongoing Support.
Upgrading your DMS system has many powerful benefits, including faster access to data, integrated and open systems, and an easy-to-use interface. While these were among the top reasons for Bob Smith Toyota to partner with Dealertrack, the ongoing customer support has been the most important factor in the partnership. Since technology is constantly changing—just like the automotive industry—having a partner available to guide new team members, enlist training services, and build best-practices for the dealership has been invaluable.
See why Bob Smith Toyota uses Dealertrack here.
Dealers have many factors to consider before, during, and after a DMS switch. But, finding a forward-thinking technology provider who helps your team build better processes, offers ongoing support, and becomes a trusted partner will enable a smoother transition from beginning to end.
